Marketing is one of the most important aspects of running a business. It’s practically impossible to run a successful business without a proper marketing strategy in place. But marketing is expensive, and if you don’t do it right, you won’t be able to sell. However, marketing doesn’t have to be such a hassle for the modern-day business thanks to the emergence of new marketing technologies such as beacon technology.
What’s Beacon Technology?
Beacon technology uses simple battery-powered devices known as beacons to transmit signals one way. The Google Beacon, for instance, can be detected by nearby Bluetooth devices such as smartphones and tablets. The beacon works within a given radius and can be used to send alerts of important information such as special offers to users nearby.
How It Works
Beacons function like cell towers. Several retail giants are already using beacon technology in their stores to target nearby consumers directly. The thing about beacon technology is that it allows businesses to send personalized messages to nearby consumers about say ongoing promotions, new products, and any other essential information the consumer would be interested in.
How Beacon Technology Sends Messages to Devices
Google Beacon uses an app on the user’s phone to convey the message. This application is known as Eddystone. Eddystone integration uses Google Nearby on Android to send messages to devices. There are three ways through which beacon tech can do that i.e. it can take the user to an advertised URL, open a pre-existing app, or initiate an app installation by taking the user to the play store.
Setting Up Google Beacon
You can easily set up a beacon in a physical store and use it for proximity marketing. Proximity marketing allows localized targeting, improves reporting, and tracks ad response. All you need to do is reconfigure your Google Beacon, register it, and decide what messages you want to send to nearby consumers.