Salesforce delivers corporate CRM operations as well as additional services like as enterprise apps for customer care, marketing automation solutions, and application development. Along with an ecosystem of free and managed applications, it allows one to develop unique apps for their company needs in record time.
What exactly is the Salesforce AppExchange?
To put it simply, AppExchange is the Salesforce app store. It was founded in 2005 and serves as a marketplace for all third-party apps, components, and consulting solutions that interface with the Salesforce platform. It enables enterprises to extend Salesforce’s functionality into every sector and industry. So much so that it has evolved into an ecosystem with over 5,000 installable apps, 80,000 peer evaluations, and 6 million consumer installations.
In a word, Salesforce AppExchange is a marketplace that uses the power of applications to help address a wide range of real-world business difficulties and bottlenecks. The AppExchange App functionality spans several aspects, including business, finance, sales, marketing, human resources, operations and much more.
How does the AppExchange system work?
The primary technique for advertising a lightning app or component is to list it on the AppExchange marketplace. The listing should include a description of the solution, its cost, and contact information for assistance. Videos, white papers, and other related information can also be included. All of this information and service specifics should assist clients in determining whether or not what you are selling is appropriate for them. This also assists the AppExchange curator in classifying the listing into different business categories, such as marketing, finance, sales, or analytics.
How do You create and deploy apps using Salesforce AppExchange?
It is important to understand the three categories of applications before developing an app for the AppExchange.
- Integration apps may be linked to the Salesforce platform and used to sync data between systems.
- FSM applications are innovative stand-alone platform solutions that enable developers to create better software or offer better services for end users.
- Augmented Functionality applications are those that allow you to add new features and functions to Salesforce.
Here are the steps you should take to develop an app for AppExchange:
- Join for the Salesforce Partner Community:
Salesforce Partner Community links your company to Salesforce partners and consultants. It allows you to engage in conversations, webinars, have access to a wide range of tools and resources and discover business processes. The main reason for joining this partner community is to acquire a free growth organisation named ‘Partner Development Org.’ It contains the License Management App, the Channel Order App, and the Environment Hub,
all of which are essential tools for managing AppExchange offers, monitoring orders with Salesforce, and logging in to Salesforce orgs.
2. Planning App and formulating Strategy:
The next stage is to expand on your concept and create a plan. Begin by thinking about how your app should appear, its UI/UX, as well as selecting the Salesforce edition type (Classic / Lightning) and the appropriate tools for your application. Formulate a strategy as how you will approach app development. Make sure you include security features, since Salesforce will demand applications to have security before they can be listed on the marketplace.
3. App Building and Production:
You must sign up for two distinct organisations in order to build and package your application. Simply follow these procedures to do this:
- Launch the environment hub app
- Select ‘create org’ and name the new org ‘dev org.’
- Once the development is complete, create a new org named ‘package org.’ It’s the app files that have been packed and are ready to be launched in the Salesforce App Store.
4. AppExchange’s Security Review:
Salesforce’s ultimate goal is to protect its customers’ data. A security audit is essential for establishing confidence. Salesforce AppExchange has a strong security evaluation procedure that each app must pass before it can be heard on the marketplace. One must review the Security Review Requirements and ensure their app fulfils the AppExchange security criteria. One should also pass the necessary Security Review, which would examine the app’s security features.
5. Deployment and Customer Trials:
Select a deployment model and market your software to prospects by offering free app trials. A freemium app or an app with a trial period is an excellent Salesforce deployment approach. Giving out such trials helps clients understand what your product is all about, and it also functions as a review process, allowing you to look for flaws and make necessary modifications. This is a great business strategy and creates brand awareness.
Make sure to create an appealing AppExchange listing that will help you attract more prospects. Your listing should cover the app’s features with demos, accurate screenshots, price, and installations. Include an eye-catching image in the dashboard and write the description with SEO-rich keywords to make it look more polished.
7. App Licensing and Customer Support
Providing after-sales service to your consumers is the most critical phase in the entire project lifecycle. Plan a comprehensive plan for how you will give assistance to your clients’ troubles or obstacles. Acquaint yourself with the various licencing alternatives. You may provide your clients with the following licence options:
- Per-User License: Only a specified number of people in a client organisation have access to the app.
- Site License: the software is available to all users in a client organisation.
- Free Trial and Time Limit: Your consumers will receive a free trial of the app, and you will be able to establish time limitations.
- Free Solution: Every free programme comes with a licence, which is generally a site licence.
Note: If your software is part of a product that you sell, it isn’t free; its licence is related to the product.
You must also give expert help to your consumers in order to establish a good impression and keep them.
Creating a custom app using Salesforce app exchange can provide significant value to your organisation while also automating procedures that are specific to your business. Salesforce AppExchange is expanding at a pace of 48%, and more than 89 percent of Fortune 100 companies utilise at least one Salesforce app exchange application. There is no doubt that collaborating with Salesforce gives huge prospects for organisations, and finding a Salesforce consulting firm would make the process smoother.
Collaborate with Technology Mindz and utilise our services. Our team is experienced in this field and has assisted hundreds of businesses with Salesforce app development. Schedule a meeting with one of our experts now.