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Every day, in a world where marketing drives brands, one receives hundreds of promotional emails. The majority of these either end up in spam or go unnoticed. Customers today do not want to see the same type of content every

Even in today’s technology-driven environment, human connections and person-to-person contacts are critical to the actual success of the organisation. From customers to company leaders and employees, Salesforce community is all about connecting people and engaging with them. Salesforce launched the

Pardot is a one-of-a-kind marketing automation comprehensive platform that aids in the formulation of a successful company strategy. It enables teams to integrate sales and marketing processes, resulting in more quality leads, better prospect nurturing, and a more efficient marketing/sales

Today, everyone wants to do more for their consumers, expand their businesses into new sectors, and diversify their revenue streams. Every business aspires to be able to develop in a way that attracts new consumers while retaining existing ones. In

From a business perspective, you want to obtain the highest return on investment. You adopt modern technologies in the hope that they will enable you to exceed the normal parameters. The costs of such investments in platforms and technologies are