Growth and success of a business in digital domain depends on the number of visitors on a web page and taking specific action. More the number active respondents’ results in more conversion rate that further affects the sales growth. But achieving a good conversion rate is not an easy task. The process involves continuous customer centric changes and innovation and then testing them through various methods.
Conversion refers to the particular action by a visitor like download, buy, register, submit a form etc. on your website. That particular action convert a visitor into a customer or a lead. Now the conversion rate optimization refers to the methodology of improving the number of conversions or getting more number of visitor and converting them into a customer. Here online marketing companies who are best in the business play a crucial role in making proper strategies and running different tests to monitor the strategies. As it is quite difficult to guess which changes will be beneficial for your website and will gain high conversion rate.
Know your customers first as they are the ones for whom you will be making the strategies. If you don’t know the customers, then all your time, strategies, efforts, energy and money can go in vain.
Then analyse the data you have in both quantitative and qualitative way, as data shows the picture of your business. Look into the strength as well weakness of the business. This will help you in determining the reasons on why customer are leaving the website without making any action. For this, you can install a web analytics software and the entire conversion rate optimization process. It will help you in making further decisions regarding your marketing strategy. With the help of data analysis you can easily identify the customers with higher conversion rate into potential customers.
Now as you know your customers, analysed the data, have the reports, it is necessary to test the conversion rate optimization strategies. This step is to identify problems in various levels to determine what is working for the website and what is not. Develop more than one suggestion for each problem and choose the best out of all. You can do A/B testing which is among the most common conversion rate optimization method. You can test different hypothesis on the main pages of your site such different fonts, colors, different font sizes, pictures, by placing pictures on different area of the page and many more. After testing you can decide on which hypothesis is working best for your website and apply on the site.