Boosting visibility and sales: Successful salesforce AppExchange listing
Challenges
1- Low marketplace visibility leading to limited customer engagement
2- Difficulty in meeting Salesforce AppExchange compliance requirements
3- Lack of streamlined process for application approval and listing
Solutions
1- Optimized app for Salesforce security and compliance standards
2- Implemented a structured strategy for faster listing approval
3- Enhanced product positioning with compelling marketplace content
Results
1- 50% reduction in listing approval time
2- 35% increase in lead generation from AppExchange
3- 20% growth in customer adoption within the first three months
Our client, a fast-growing SaaS provider, wanted to expand their market reach by listing their innovative application on Salesforce AppExchange. However, they faced multiple challenges related to compliance, approval processes, and visibility among potential customers.
The client sought a seamless listing process while ensuring their application met Salesforce’s security and compliance guidelines. They also aimed to optimize their AppExchange presence to attract and convert more customers.
We guided the client through the end-to-end process of AppExchange listing, ensuring compliance, optimizing the product listing for visibility, and creating compelling marketing content. By implementing a strategic roadmap, we helped them get approval faster and drive higher engagement.
- Meeting Salesforce’s stringent security and compliance requirements was time-consuming and technical.
- Multiple iterations in the review process caused delays in getting the app live.
- The app lacked proper optimization, reducing visibility and customer engagement.
- Conducted a security review and implemented necessary compliance measures to meet Salesforce's standards.
- Created a structured submission plan, reducing back-and-forth revisions.
- Enhanced the product description, visuals, and messaging to improve discoverability.
50%
Faster approval
Reduced the app approval timeline from 8 weeks to 4 weeks.
20%
Rise in customer adoption
Higher conversion rate within the first 90 days.
35%
Increase in lead generation
Improved visibility and engagement on AppExchange.
15%
Boost in customer inquiries
More inbound requests for product demos post-listing.
