Ninety percent of car purchases start online. To thrive in this highly competitive market, our client, the leading automobile company, aims to provide an exceptional personalized experience to its prospects and customers. Their ultimate goal is to acquire new customers and increase their loyalty to the brand. The company strives to ensure that its team is fully equipped to deliver high-quality services, inspiring prospects to buy its products.
The company was in search of a solution to enhance their client’s experience, provide quick-adequate support and increase overall work efficiency. They approached us with an objective:
Configurations of marketing cloud to set up Journey builder.
Topics and Keyword configuration.
Engagement Console Configuration.
Analysis Console Configurations.
Security Configuration.
Managing customers’ email.
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Sending scheduled emails to the customers.
Preparing a personalized journey of emails.
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Market analysis of the brand.
Give personalized and quick responses to all the comments and queries on social media.
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- Installed and configured marketing cloud connector in sales cloud.
- Setup of sales and marketing cloud connectors and data extensions.
- Created personalized emails through email studio for promotion and campaigns.
- Worked on the journey builder to build an automated personalized journey for the prospects.
- Manage/create topic profiles in social studio.
- Creating/mapping custom and standard fields between sales cloud and marketing cloud
- Data migration of prospects from CRM.
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A customized, personalized and targeted customer journey.
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Capable to understand the consumer-base better.
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Reduction in time to manage sales and marketing cloud manually.
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Deliver cross-channel and cross-functional marketing campaigns.
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Capable of providing quick and personalized responses on social media platforms.
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20% increase in sales.
