How has a leading Canadian fintech company improved its customer's financial situation by automating its process


- Manual processing
- Lack of standardization
- Maintaining missing data of loan applications


- A central and customize system for managing proprietary lending process


- Streamlined process for:
- Faster loan application tracking
- Quick look at dashboards and reports

Our client, a leading Canadian financial technology company with years of experience in the industry empowers Canadians to manage their finances and optimize their credit wellness. Our client have transformed their customer's life through proper guidance and utilizing various home grown credit-building solutions such as Fast-Track, Score-Up, and Credit Meds. They have helped their customers return to a meaningful credit score, 50% quicker than the traditional methods.

Our client aimed to provide robust, scalable and automated loan management system to their customers, but had to address a few technical hurdles (mentioned below) to achieve their vision.

They were seeking a strong Salesforce solution partner who could help with new Salesforce implementation and customize the system according to the client’s proprietary lending process.

Key Industry


Key Pains

Automated Loan Management

Product Mix

Sales Cloud

The Challenges

Customer satisfaction, faster processing, and increased productivity are essential to achieve business success. Moreover, being recognized as a strong leader in this competitive digital world is tough without adopting updated technology. Our client was too facing some challenges in achieving its objectives due to their technical incompetency.
  • Problems with their current loan submission portal for the borrower, co-borrower, and co-signer.
  • Excess time was being lost in processing the manual verification of loan applications while accessing multiple systems.
  • Lack of a standardized tracking system for loan applications.
  • Inappropriate visibility of missing data and red flags causing issue in maintaining them
  • Scalability, automation, and flexibility issues slowed the process of loan application submission to loan disbursement.

Technical Approach

To fulfill the specific requirements of our client, we applied the following approach:
  • Created accounts to manage applicants, co-borrowers, co-signers, and other details for loan applications.
  • Developed Lightning components and apex classes into their system to highlight missing data and enhance the user experience.
  • Automated loan application workflows, process builders, and Salesforce trigger events.
  • Provided an interactive view of dashboards and reports to business users, which gave them deep insight into the analytics and stages of loan applications.

The Solutions

The client engaged with Technology Mindz for a detailed review and analysis of their current loan application system. We recommended to fix all their issues with the power of the Salesforce platform. Here’s how:
  • Created a single platform of loan applications for managing borrowers, co-borrowers, and co-signers details.
  • Provided an integrated system that shows missing details and red flags of loan applications.
  • Automated email notifications and different stages of loan applications throughout the processes.
  • Developed and implemented the Salesforce platform to address the governance and approval issues.

The Benefits

The following benefits to the end-user:
  • Performance of employees got enhanced as complete process got streamlined.
  • Attained speed in an exit consumer proposal to achieve a high credit score for their applicants.
  • Loan disbursement got quicker with faster tracking of loan applications.
  • Improved the decision-making capabilities through quick look at dashboards and reports on loan application progression.
  • Usage of client’s homegrown products like fast track and credit score increased with Salesforce implementation.
  • Helped reach the mass audience to get rid of financial insolvency, which gave the power to save.
  • Significantly reduced the turnaround time from loan application approval to loan disbursement.

The Results

Technology Mindz’ approach to the fintech company was successful. Our client's loan process got automated, and their data and reports got well managed with the interactive dashboards and reports. This level of visibility allowed them to make better -informed business decisions and customer experience inferences based on data rather than assumptions, which in turn helped them to take their business towards accelerated growth.
  • Achieved customer satisfaction and customer referrals for financial credit management.
  • 50% reduction in time to process the loan application and disbursement.
  • Client’s customers gained an improved experience with lowered interest rates.
  • Created an easy portal for applicants to onboard and provide the necessary details for processing.
  • Automation and integration in loan processes sped up the process for more loan applications.
  • Seamless configurations across the Salesforce platform enabled users to deal with loan applicants.
  • Resolved the problem of storage of scattered data and improved their overall business efficiency.